Campaign glossary

38 terms you'll hear at the election office, the bank and the first planning meeting, in plain English.

A

Absentee ballot
A ballot cast without going to the polls on Election Day, usually by mail. Who qualifies and how to request one depends on state law.

B

Ballot access
The legal requirements a candidate must meet to have their name printed on the ballot, such as filing a declaration of candidacy and paying a fee or submitting petition signatures.

C

Campaign committee
The organization, usually registered with the state or county, that raises and spends money for a candidate. It typically has a name, a treasurer and its own bank account.
Campaign finance report
A periodic report listing the contributions a campaign received and the money it spent. Due dates and thresholds are set by state or local law.
Canvassing
Contacting voters directly, usually by knocking on doors, to share information and learn what matters to them.
Certificate of election
The official document confirming the winner of an election after results are certified.
Certification
The formal process by which election officials confirm final results after counting and any required audits.
Constituent
A person who lives in the district an official represents.
Contribution
Money, goods or services given to a campaign. Many states limit how much one person or group can give and require reporting above certain amounts.
Contribution limit
The maximum amount a donor may give to a candidate for a given election, if your state or locality sets one.

D

Declaration of candidacy
The form a person files to officially become a candidate for an office. It may be called a statement of candidacy or notice of candidacy.
Disclaimer
The statement on campaign materials identifying who paid for them, often beginning "Paid for by." Required wording varies by state.
District
The geographic area an office represents. County council and school board seats are often divided into numbered districts.

E

EIN
Employer Identification Number, a federal tax ID issued by the IRS. Banks often require one to open a campaign account.
Early voting
A period before Election Day when voters can cast ballots in person. Dates and locations are set by state and local election officials.
Election calendar
The official schedule of filing periods, registration deadlines, election dates and reporting deadlines for a given cycle.
Endorsement
Public support for a candidate from a person or organization.
Expenditure
Money a campaign spends. Most states require expenditures above a set amount to be itemized on finance reports.

F

Filing fee
A fee some jurisdictions charge to appear on the ballot, often based on the office's salary. Some allow petitions instead.
Filing period
The window of dates when candidates may file for office. Filing outside it usually isn't allowed.

G

Get out the vote (GOTV)
The final phase of a campaign focused on making sure supporters actually vote.

H

Hatch Act
A federal law limiting political activity by federal employees and some state and local employees in federally funded programs. Federal employees can't run in partisan elections; covered state and local employees are barred only if federal loans or grants pay their entire salary.

I

In-kind contribution
A contribution of goods or services instead of money, such as donated printing or a discounted venue. It usually must be valued and reported like cash.
Incumbent
The person currently holding the office.

N

Nonpartisan race
An election in which candidates' party affiliations don't appear on the ballot. Many school board and city races are nonpartisan.

O

Open seat
An office with no incumbent running, often because the current holder retired or reached a term limit.

P

Palm card
A small printed card with a candidate's photo, message and key information, handed out while canvassing.
Partisan race
An election in which candidates run under a party label, often after winning a party primary.
Petition
A document signed by registered voters to place a candidate on the ballot. Required numbers and rules vary by jurisdiction.
Precinct
The smallest election unit, served by a single polling place.
Primary election
An election that narrows the field before the general election, often choosing each party's nominee in partisan races.

R

Recordkeeping
Keeping receipts, deposit records and contributor information so reports are accurate and you can answer questions later.
Runoff
A second election held when no candidate reaches the share of the vote required to win, in places that use them.

S

Statement of economic interests
A disclosure form some candidates and officials must file listing income sources, property and potential conflicts of interest.

T

Term limit
A legal cap on how many terms a person can serve in an office. Many local offices have none.
Treasurer
The person responsible for a campaign's money, records and reports. Many states require candidates to name one.

V

Voter file
The list of registered voters maintained by election officials, often including voting history (not how people voted). Access rules and costs vary.

W

Write-in candidate
A candidate whose name isn't printed on the ballot and whom voters must write in. Many places require write-in candidates to register in advance.

Definitions are general. Your state may use different names or rules, so confirm with your election office.