Campaign glossary
38 terms you'll hear at the election office, the bank and the first planning meeting, in plain English.
A
- Absentee ballot
- A ballot cast without going to the polls on Election Day, usually by mail. Who qualifies and how to request one depends on state law.
B
- Ballot access
- The legal requirements a candidate must meet to have their name printed on the ballot, such as filing a declaration of candidacy and paying a fee or submitting petition signatures.
C
- Campaign committee
- The organization, usually registered with the state or county, that raises and spends money for a candidate. It typically has a name, a treasurer and its own bank account.
- Campaign finance report
- A periodic report listing the contributions a campaign received and the money it spent. Due dates and thresholds are set by state or local law.
- Canvassing
- Contacting voters directly, usually by knocking on doors, to share information and learn what matters to them.
- Certificate of election
- The official document confirming the winner of an election after results are certified.
- Certification
- The formal process by which election officials confirm final results after counting and any required audits.
- Constituent
- A person who lives in the district an official represents.
- Contribution
- Money, goods or services given to a campaign. Many states limit how much one person or group can give and require reporting above certain amounts.
- Contribution limit
- The maximum amount a donor may give to a candidate for a given election, if your state or locality sets one.
D
- Declaration of candidacy
- The form a person files to officially become a candidate for an office. It may be called a statement of candidacy or notice of candidacy.
- Disclaimer
- The statement on campaign materials identifying who paid for them, often beginning "Paid for by." Required wording varies by state.
- District
- The geographic area an office represents. County council and school board seats are often divided into numbered districts.
E
- EIN
- Employer Identification Number, a federal tax ID issued by the IRS. Banks often require one to open a campaign account.
- Early voting
- A period before Election Day when voters can cast ballots in person. Dates and locations are set by state and local election officials.
- Election calendar
- The official schedule of filing periods, registration deadlines, election dates and reporting deadlines for a given cycle.
- Endorsement
- Public support for a candidate from a person or organization.
- Expenditure
- Money a campaign spends. Most states require expenditures above a set amount to be itemized on finance reports.
F
- Filing fee
- A fee some jurisdictions charge to appear on the ballot, often based on the office's salary. Some allow petitions instead.
- Filing period
- The window of dates when candidates may file for office. Filing outside it usually isn't allowed.
G
- Get out the vote (GOTV)
- The final phase of a campaign focused on making sure supporters actually vote.
H
- Hatch Act
- A federal law limiting political activity by federal employees and some state and local employees in federally funded programs. Federal employees can't run in partisan elections; covered state and local employees are barred only if federal loans or grants pay their entire salary.
I
- In-kind contribution
- A contribution of goods or services instead of money, such as donated printing or a discounted venue. It usually must be valued and reported like cash.
- Incumbent
- The person currently holding the office.
N
- Nonpartisan race
- An election in which candidates' party affiliations don't appear on the ballot. Many school board and city races are nonpartisan.
O
- Open seat
- An office with no incumbent running, often because the current holder retired or reached a term limit.
P
- Palm card
- A small printed card with a candidate's photo, message and key information, handed out while canvassing.
- Partisan race
- An election in which candidates run under a party label, often after winning a party primary.
- Petition
- A document signed by registered voters to place a candidate on the ballot. Required numbers and rules vary by jurisdiction.
- Precinct
- The smallest election unit, served by a single polling place.
- Primary election
- An election that narrows the field before the general election, often choosing each party's nominee in partisan races.
R
- Recordkeeping
- Keeping receipts, deposit records and contributor information so reports are accurate and you can answer questions later.
- Runoff
- A second election held when no candidate reaches the share of the vote required to win, in places that use them.
S
- Statement of economic interests
- A disclosure form some candidates and officials must file listing income sources, property and potential conflicts of interest.
T
- Term limit
- A legal cap on how many terms a person can serve in an office. Many local offices have none.
- Treasurer
- The person responsible for a campaign's money, records and reports. Many states require candidates to name one.
V
- Voter file
- The list of registered voters maintained by election officials, often including voting history (not how people voted). Access rules and costs vary.
W
- Write-in candidate
- A candidate whose name isn't printed on the ballot and whom voters must write in. Many places require write-in candidates to register in advance.
Definitions are general. Your state may use different names or rules, so confirm with your election office.